{"id":3991,"date":"2018-02-11T13:11:00","date_gmt":"2018-02-11T12:11:00","guid":{"rendered":"https:\/\/universitasalbertiana.org\/?p=3991"},"modified":"2022-05-04T14:18:12","modified_gmt":"2022-05-04T12:18:12","slug":"per-unes-noticies-mes-veraces","status":"publish","type":"post","link":"https:\/\/universitasalbertiana.org\/ca\/2018\/02\/per-unes-noticies-mes-veraces\/","title":{"rendered":"Per unes not\u00edcies m\u00e9s veraces"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright wp-image-3992 size-full\" src=\"https:\/\/universitasalbertiana.org\/wp-content\/uploads\/2021\/10\/2018-02-webnova-2.jpg\" alt=\"\" width=\"600\" height=\"382\" srcset=\"https:\/\/universitasalbertiana.org\/wp-content\/uploads\/2021\/10\/2018-02-webnova-2-200x127.jpg 200w, https:\/\/universitasalbertiana.org\/wp-content\/uploads\/2021\/10\/2018-02-webnova-2-300x191.jpg 300w, https:\/\/universitasalbertiana.org\/wp-content\/uploads\/2021\/10\/2018-02-webnova-2-400x255.jpg 400w, https:\/\/universitasalbertiana.org\/wp-content\/uploads\/2021\/10\/2018-02-webnova-2.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\u00c9s abismal el canvi que hi ha hagut en els mitjans de comunicaci\u00f3 en els \u00faltims cent anys. Des del pregoner que a plens pulmons comunicava les not\u00edcies publicades als ajuntaments i a les esgl\u00e9sies, fins a un ampli ventall de novetats t\u00e8cniques: la premsa escrita, la r\u00e0dio, la televisi\u00f3, etc., i ara les xarxes socials. Tots influeixen en l\u2019opini\u00f3, tant en positiu com en negatiu. Els mitjans cl\u00e0ssics han patit \u00e8poques de censura institucional per motius pol\u00edtics, religiosos o militars, entre altres, en qu\u00e8 el comunicador es deu a l\u2019amo del mitj\u00e0 \u2014p\u00fablic o privat\u2014, que t\u00e9 els seus controls m\u00e9s o menys decisoris per a respondre segons la ideologia que hi ha al darrere.<\/p>\n<p>Amb els <a href=\"https:\/\/www.colegiosperiodistas.es\">col\u00b7legis de periodistes<\/a> han sorgit els codis d\u2019\u00e8tica professional, que s\u00f3n profundament \u00fatils per a respondre a la veracitat de les not\u00edcies o pensament dels que redacten articles d\u2019opini\u00f3. Potser el sector radiof\u00f2nic i el de les tert\u00falies s\u00f3n m\u00e9s dif\u00edcils de controlar. Cal constatar que aquest g\u00e8nere comunicatiu \u00e9s un potent reflex de la diversitat d\u2019opinions sobre un determinat tema. Aquests s\u00f3n tractats pels anomenats \u00abexperts\u00bb, tot i no ser experts en tot.<\/p>\n<p>\u00c9s sorprenent la manipulaci\u00f3 de not\u00edcies cient\u00edfiques, per exemple en el m\u00f3n farmac\u00e8utic, per a potenciar un producte determinat que de vegades crea falses expectatives, perqu\u00e8 encara no se n\u2019ha provat l\u2019efic\u00e0cia i encara est\u00e0 en una fase purament experimental. A m\u00e9s, molts productes cosm\u00e8tics o de perfumeria, a partir de campanyes de m\u00e0rqueting, convencen els futurs clients basant-se \u00fanicament en la presentaci\u00f3 del producte. Per no parlar de moltes not\u00edcies de l\u2019\u00e0mbit econ\u00f2mic dirigides a fer veure que la situaci\u00f3 \u00e9s d\u2019una manera quan en realitat \u00e9s d\u2019una altra. O b\u00e9 not\u00edcies falses sobre guerres per a afeblir l\u2019enemic. Tamb\u00e9 les cr\u00edtiques en el m\u00f3n de l\u2019art, del teatre, de la m\u00fasica i del cinema, de vegades s\u00f3n tan subjectives que poden enfonsar una obra que per a d\u2019altres pot ser v\u00e0lida, i aix\u00ed podr\u00edem enumerar molts altres casos. Potser si tenen autor o autors, es pot replicar, mostrar-s\u2019hi en desacord i fins i tot es pot rec\u00f3rrer a la just\u00edcia.<\/p>\n<p>En els \u00faltims anys ha sorgit el fenomen de la comunicaci\u00f3 a trav\u00e9s de les <a href=\"https:\/\/universitasalbertiana.org\/2017\/02\/el-valor-de-la-presencia-2\/\">xarxes socials<\/a> amb diferents plataformes digitals (Facebook, Youtube, WhatsApp, WeChat, Skype, Linkendin, Twitter, Instagram, etc.) en les quals predomina l\u2019anonimat, i qualsevol ciutad\u00e0 hi t\u00e9 acc\u00e9s. Des d\u2019aquestes xarxes es pot escriure, presentar imatges, etc., que reforcen o inventen interessos personals o de grup, en qu\u00e8 una not\u00edcia o un comentari poden ser erronis i f\u00e0cilment passen de l\u2019emissor a un receptor i des d\u2019aquest a d\u2019altres, i tot plegat amb facilitat i rapidesa. En aquesta transmissi\u00f3 d\u2019informaci\u00f3, comentaris i imatges de vegades utilitzen f\u00f3rmules subliminars que tamb\u00e9 actuen en el receptor. La irresponsabilitat \u00e9s pr\u00f2pia de l\u2019anonimat. Tamb\u00e9 s\u2019utilitzen els pseud\u00f2nims i textos manipulats. \u00c9s obvi que es tracta d\u2019una veritable deformaci\u00f3 de la veritat que pot tenir greus conseq\u00fc\u00e8ncies. Vegem alguns casos: la manipulaci\u00f3 dels temes religiosos cristians, no diguem els que van dirigits al desprestigi dels eclesi\u00e0stics, grups religiosos o la mateixa jerarquia, i el mateix passa amb altres confessions. Un estudi recent, finan\u00e7at per diferents grups de m\u00e0rqueting, ha comprovat que, en el cas de l\u2019elecci\u00f3 del president Trump i del seu contrincant Clinton, moltes de les not\u00edcies eren falses. Sobre el Brexit tamb\u00e9 s\u2019ha comprovat que algunes de les not\u00edcies sobre quedar-se en la Uni\u00f3 Europea o sortir-ne eren manipulades, especialment a trav\u00e9s de les xarxes socials. Utilitzar-les \u00e9s una forma efica\u00e7 perqu\u00e8 les opinions no es contrasten abans de publicar-les i, a m\u00e9s, es compta amb la for\u00e7a de la immediatesa. Certament, amb temps es pot con\u00e8ixer la proced\u00e8ncia de les mentides, per\u00f2 a la xarxa ja queden penjades per sempre i desmentir-les serveix de ben poc.<\/p>\n<p>Cal reclamar un sentit com\u00fa indispensable que sigui veritablement \u00e8tic per a qualsevol tipus de comunicaci\u00f3. El respecte pels altres i el seu honor s\u00f3n fonamentals i tamb\u00e9 un deure de just\u00edcia.<\/p>\n<p style=\"text-align: right;\"><strong>Josep M. Forcada Casanovas<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9s abismal el canvi que hi ha hagut en els [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1762],"tags":[1119,2293,1083,789,1121,1081,1089,1123,1125],"coauthors":[2280,2273],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Per unes not\u00edcies m\u00e9s veraces - Universitas Albertiana<\/title>\n<meta name=\"description\" content=\"Per unes not\u00edcies m\u00e9s veraces. \u00c9s abismal el canvi que hi ha hagut en els mitjans de comunicaci\u00f3 en els \u00faltims cent anys.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/universitasalbertiana.org\/ca\/2018\/02\/per-unes-noticies-mes-veraces\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per unes not\u00edcies m\u00e9s veraces - Universitas Albertiana\" \/>\n<meta property=\"og:description\" content=\"Per unes not\u00edcies m\u00e9s veraces. \u00c9s abismal el canvi que hi ha hagut en els mitjans de comunicaci\u00f3 en els \u00faltims cent anys.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/universitasalbertiana.org\/ca\/2018\/02\/per-unes-noticies-mes-veraces\/\" \/>\n<meta property=\"og:site_name\" content=\"Universitas Albertiana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UniversitasAlbertiana\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-11T12:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-04T12:18:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/universitasalbertiana.org\/wp-content\/uploads\/2021\/10\/2018-02-webnova-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"382\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josep M. 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